Marketing 10th edition

ISBN:0324591098

ISBN13:9780324591095

Publisher:McGraw-Hill

Authors:Charles W Lamb, Charles W. Lamb, Charles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Joseph F. Hair, Joe F. Hair, Carl McDaniel

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Marketing Description

Marketing 10 Edition With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives.
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